Tell me if this sounds familiar.
"I just don’t have enough…"
"I don’t have enough time."
"I don’t have enough money."
"I don’t have enough sales."
The list can go on forever.
As an entrepreneur, every problem in your company is brought to you, so you end up spending most of your time doing stuff you don’t want to do.
You're the CEO, Facebook Optimizer, Copywriter, Sales-Person, HR Correspondent.
Elon Musk calls it staring into the abyss and eating glass. Business is accepting the fact that you’ll always be on the verge of extinction.
To survive, you must have a high tolerance for pain.
It’s a lonely place and something we’re not supposed to talk about and a lot of the times it can be overwhelming.
Still, even when you’re overwhelmed you have to get things running.
You know the bulk of today’s consumer attention is online.
So you’ve put your efforts into your online presence.
You know the importance of Facebook Ads.
Instagram. YouTube. LinkedIn.
Yet you get distracted over the next shiny object that will change everything.
But it ends up being a mirage.
What you seek ends up being fools gold.