Utilizing the Personal Brand Manager, Dennis was able centralize and organize his authority which lead to conference invitations, media requests, and so forth.
It wasn't until Dennis got quoted a few times in USA Today and had boosted his speaker reel that then CNN reached out.
After all, they want to know he will be good on air.
Just like for Dennis, this is a process that can be replicated. You can do it too.
Based on our checklists, you'll learn if you don't boost your content, you'll not generate the authority.
If you don't have the high powered content like being on CNN in front of millions, you can boost your one minute videos, especially interviews with other people who do have authority.
That's the "authority hack" that builds your personal brand quickly.
Not because it's all about your glamorous lifestyle, but because you are demonstrating you can behave in an interview, in a webinar, on stage, and so forth-- sharing your expertise and the expertise of others.
At the core of Personal Branding or anyone of the Marketing Foundations we teach, is a repeatable process that anyone who follows the "recipe" diligently will get the same result.
Not wishing, motivating, or hoping-- it's logical, detailed execution that drives results.